Rapidly changing technologies constantly give rise to new opportunities for rich and effective media – and taking advantage of those opportunities requires not only knowledge, but a relentless creativity that redefines the limits of what is possible. Successful new media projects are the product of open collaboration, and the best ideas of the future have yet to be discovered. Benjamin Field offers not only perspective informed by experience, but a design approach that unlocks the potential of these great ideas – by bringing together stakeholders and contributors from diverse backgrounds in a vibrant creative process that rewards constructive dialogue and nurtures exciting possibilities.
Benjamin Field specializes in harnessing big ideas to effective technology solutions. Too often, technical limitations are allowed to hobble great ideas, when an understanding of the kernel of a project might well reveal an unexpectedly graceful solution or an unseen opportunity. New media systems are often complex, and for any desired outcome, dozens of options exist for addressing it. But not all solutions deliver the best results. The greater the impact of a project, the more important it is to account for and weigh the complexities. Benjamin Field excels at visualizing and communicating complicated relationships between diverse entities, and capturing the essence of tough concepts.
Successful organizations work hard to build brand identities that propel them forward. But because technologies change quickly, new media is characteristically technical in nature, requiring a different set of design skills from traditional media – particularly with online software. With careful application of planned principles, tech-heavy new media projects can strengthen and further develop organizational identities – by embracing existing motifs, reinforcing personality and integrating with the total end user experience. Benjamin Field knows how important it is to understand the principles behind branding decisions, and works to bridge the gap between identity integrity and new media opportunities.