Any design – industrial, architectural, technical, or otherwise – exists in a context greater than itself. New media design is no exception, and a successful project hinges on how the design handles each of the points at which the product touches the end user and the world the user inhabits. Just as successful retailers, automotive engineers and great leaders know that the impact of an endeavor is greater than the sum of the details, it is clear that it isn't enough for a new media product merely to be visually effective and highly functional. Benjamin Field brings to each project the understanding that in addition to these key requirements, a comprehensive view of the user experience is what makes for great results.
Content is the core deliverable of a new media system, and the effectiveness of the system hinges on the effectiveness of the delivery process. It is critical that decisions made in designing this process spring from an analysis of the content, rather than the reverse. While an effective new media design is comprised of diverse components and demands a many- faceted approach, it is the content that ultimately dictates the fundamental direction of every design decision. Benjamin Field helps to orient teams around this core purpose, by making dialog about content an engaging, inspiring part of every project; undertaking content development early; and positioning it as a baseline for both progress and success.
Behind each risk is a valuable asset – to protect or to acquire – and risk taking is fundamental to realizing the potential of new media ventures. Many of the risks associated with new media have to do with the security, privacy and integrity of information, and each threat highlights a value proposition of the product in question. Access to sensitive data, for example, is seldom desireable – unless it is secure access; and by embracing risk, a core vulnerability becomes a feature. Benjamin Field's long experience serving clients and partners in the information security industry gives him an edge, not only in measuring and addressing risks, but in appreciating them as enablers for success in projects of all sizes.